Origins

I started my career as a teenager in the letterpress industry, learning design from the ground up. That early experience on the vendor side gave me a deep understanding of how things are actually made, shaping a hands-on approach that still defines my work today.

From there, I moved into entertainment and consumer products, where I led environmental and retail design for The Walt Disney Company, creating in-store experiences and visual campaigns that connected brand storytelling with physical space.

I later transitioned into the tech and security space, where I played a key role in building the visual identity for Openpath, a PropTech startup that rapidly scaled and was ultimately acquired by Motorola Solutions for $297M. My work helped shape how the brand showed up to customers and investors during a critical growth phase.